Companies are looking to have much more control over what they do, they also want to do so with their advertising strategy and advertising creativity. Companies are not only leaving the marketing strategy in the hands of their own and native agencies, they are also doing the same with advertising. Announcements, also usa phone list in-house Giants like Unilever, BMW, Marriott, MasterCard or Pernod-Ricard are taking advertising capabilities within the company itself, as Business Insider points out . The Marriott hotel chain, for example, has a team of six dedicated to making content and advertising for the 30 brands linked to the company. The new MasterCard logo, to give usa phone list example, has also been created within the company, by its own advertising and marketing team. A study by the Association of National Advertisers, the American association of advertisers, pointed out that in this market it was increasingly common to have your own agency and do the work from within. "Explosive": this is how they summarized the growth that the trend was having.
For a third of the companies that already had an in-house agency, 75% of the ads were already made from within. The new ecosystem of companies that was born in the heat of this migration But surprisingly, this migration by multinationals of some of their marketing and advertising work in-house is having a striking effect on the market. For traditional agencies, all usa phone list change may be a threat to their survival, but at usa phone list same time it is usa phone list to give birth to a new ecosystem of companies. As Business Insider has detected , all this movement in the market is giving rise to a parallel industry of companies specialized in that transition. They are companies that teach the giants to depend less on their agencies and to create their own agencies within the company. For example, they help them to recruit talent, but also to create the first workflows, to establish the operational structure or to manage the creation of content.
Some of these intermediary companies focus specifically on some of the specific areas that companies need to learn when setting up their own agency, such as programmatic advertising. They give them the keys, as one of the managers interviewed by the media explains, to make "their lives easier." For traditional agencies, they are one more competitor, like the usa phone list and the companies' own agencies. By David de Matías Batalla usa phone list STRATEGY Feb 18, 2019 Voice recognition will be the new star of Marketing The 2 Content Marketing revolution is here Tags marketingincontent speech recognition digital marketing read later favorites 0 DD David de Matías Battle Marketing Strategy Consultant, Professor at EAE Business School - Ostelea & VIU lecturer and writer, PhD Economics and Business Management, Harvard Business School Follow AuthorUDIMA, Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The best option to study online.